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Yocheved Feinerman

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Back to the Future

February 26, 2019 by Yocheved Feinerman 1 Comment

This past week, I found myself traveling “Back to the Future”.

On Sunday, Dov and I drove to the Dead Sea, beta-testing awesome locations to be included in the Ultimate Trip Guide for Purim. Our first stop was to the past, to the first Beit Hamikdash, with Guy Erlich smelling the Balm of Gilead, the perfume used to anoint the Kohanim. Afterward, the time machine transported us to the future, and we witnessed the preparation of the perfumes used in the coronation of the Kohanim in the Third Beit Hamikdash.

Smelling the Balm of Gilad with Guy Erlich

On Monday, I traveled to the Beit Shemesh offices of Israel365, joining the talented and passionate Israel365 staff, as the digital marketing and content specialist. 

As Rabbi Tuly Weisz, introduced me to the team, I found myself headed “Back to the Future” Destination, the year 2000 at the Yeshiva University Office of Communal Service, where Rabbinical student, Tuly Weisz was presenting his newly published articles spotlighting victims of 9/11.

Traveling years into the future, I peered into the Israel365 conference room and saw myself seated next to talented colleagues and close friends, brainstorming, collaborating and executed strategies, designed to promote the beauty and religious significance of the Land of Israel with the world.

Returning to the present, I zipped my coat and prepared for my next trip, accompanying Rabbi Tuli Weisz to the Meir Panim soup kitchen in Jerusalem. A freezing day, I quickly warmed up, helping to serve lunch and chatting with friendly new olim from Spain.

Click here to read more.

Soon, the time machine beckoned, this time headed to the past. Driving down the highway towards Gush Etzion, גבעת עוז וגאון Givat Oz ve Gaon , the time machine returned to that horrific summer, hearing the fate of the three kidnapped and murdered boys.

My spirits lifted, as I returned to the present. Rabbi Tuly Weisz and I joined Women in Green, and welcomed and planted olive trees with US Congressman Andy Barr and Andy Harris.

Traveling to the future, I watched my great-grandchildren throw a frisbee, amidst the fully grown olive trees, inside the blooming and blossoming Israeli nature reserve, under the sovereignty of the Jewish people.

Today, Erev Shabbat, the time machine transports me back to a Sunday matinee at the Hillel Community Day School auditorium in North Miami Beach, Florida. I watch my younger self, dressed in costume, boldly crossing stage left and reciting memorized lines. My gaze shifts to the handsome man standing in the audience, shouting “Yocheved” and taking Polaroid pictures – Grandpa Irving – Yitzchak ben Yosef, Irving Eichenbaum a”h. Traveling back to the present, I hug your namesake, Charlie Yitzchak, and am comforted that your memory is intact. We remember you today, on your seventh yartzeit, and hope to continue your legacy.

My grandparents Renee and Irving Eichenbaum a”h

Shabbat is quickly approaching here in Israel. The time machine is parked, and I hope to spend Shabbat, mindfully focused on the present.

With the help of G-d, the future holds more High Energy adventures… I’ll keep you posted and hope you will “Go With Yo”!

Ya’lla Let’s Go!

Filed Under: Blog, Inspiration

Facebook Live at Hacnanait

February 24, 2019 by Yocheved Feinerman Leave a Comment

Click here to view post

Filed Under: Blog, Dead Sea, Facebook Live, Food Tagged With: facebook live

Beta-Testing Day 2 – Dead Sea

February 17, 2019 by Yocheved Feinerman Leave a Comment

Gorgeous weather! Great travel companion! Fabulous locations! Amazing people!

As always, Kol Hakavod to Margalit Frydman, for such a fabulous itinerary! Each place is better than the next.

Here is a quick overview of our day. I hope to tell you MORE about each of the great places we visited over the next few weeks and in the Ultimate Trip Guide for Purim!

Today we visited:
Guy Erlich – Balsamon farm 
Ein Gedi Hotel & Synergy Spa
Yonit Beauty&Art
הכנענית

Can’t-Wait to Tell You More!!! 
#gowithyo

Filed Under: Blog, Dead Sea, Travel

Lunch at Balkan Tel Aviv

February 13, 2019 by Yocheved Feinerman Leave a Comment

After a LONG morning at the US Consulate, renewing Ellie’s passport, I knew we had to do something fun!

What!?!? (isn’t there a blog filled with ideas for #highenergymoms?)

After being reunited with my phone, I immediately messaged טיים אאוט תל אביב Time Out Tel Aviv food writer Keren Brown and asked for her help!

In a few minutes, our day was set!

Shopping Dizengoff Square
Culture Tel Aviv Museum of Art
Lunch בלקן Balkan – מטבח בלקני עכשווי

Absolutely loved our business lunch!
Entree: Small little plates: Ikra / Skordalia / Kyopolou/Tzatziki Dip / Goat Feta Cheese with Ajvar and Serbian Shopska Salad 
Main Dishes: Stuffed Baked Beet wheat stew and Fish and Chips
Dessert: Knaffé

Lunch at Balkan Tel Aviv

Had to catch the train – so we will have to save the museum for next time!

Thanks for a fabulous itinerary Keren Brown

Have you eaten at #Balkan? What did you order?
#gowithyo

Filed Under: Blog, Food, Tel Aviv, Video

International Mediterranean Tourism Expo – Let’s Go

February 12, 2019 by Yocheved Feinerman 1 Comment

Kol Hakavod to IMTM TLV International Mediterranean Tourism Expo! 
So much high energy at the convention center – today!

Tomorrow is the last day of the expo. 
Click here to register — https://www.imtm-telaviv.com/

Today’s Takeaways: 
1. Tourism = Peace
2. אקווה כיף – Aqua Kef is adding on a new attraction – in around a month Ami Ohayon promised to tell us more.


3. #Tanzania, #Japan, #Russia, and #Bolivia look very very interesting! Who wants to go! 
4. Tourists (and residents) have a new option for medical coverage Air Doctor

5. EL AL אל על has new flight packages to #lasvegas
6. Need to devote extra days to beta-testing #deadsea. Looking forward to meeting with @orit at Biankini- Dead sea beach
7. Skip a particular beach in the Dead Sea! 
8. Never wear that headband again. 
9. So many new and exciting tourist attractions across Israel – When are you coming back?

Those that attended today’s tourism expo, love to hear what your takeaways were?

Please tag your friends featured in the video!

Filed Under: Blog, Travel Tagged With: tel aviv, tourism expo, travel

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