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I am confident that your company has joined the Social Media Revolution.

Over 50 million businesses have already created Facebook pages.   Yet, out of hundreds of daily business posts, most go unanswered. No comments, no likes, no shares. Just silence. Even more worrisome, Facebook is well aware of your invisibility and Facebook’s algorithm will keep your post from entering your follower’s Newsfeeds. It will get harder and harder for your followers to even remember that they “liked” your page.

Your company needs to take active steps to avoid being ignored on Facebook.

Introduce your newly loyal and engaged community to the real you. Show them that you are not some anonymous corporation. Share the bios of your employees. Mix up your content with photos and videos. Give them a behind the scenes tour through your headquarters. Encourage them to feel like insiders.

likes, comments, and shares. Make room for the billion Facebook users asking to join your page!

Let’s get started engaging your fan base.

#1 Begin Conversations

Sparking a discussion basically, presses the “like” button. People love to chat about trending topics such as current events, news, sports, holidays and entertainment.

#2 Ask for Advice    

It is hard to hold back when someone asks for your help. Pose a problem and ask for advice. Ask for feedback and reviews. Encourage participation!

#3 Games

Involve your followers by

posting different types of games. Post-fill in the blanks. Run polls and your followers will be checking your page to see if you have shared the results.

#4 Expert Advice

Share expert tips. Teach your followers something new and worthwhile.

#5 Behind the Scenes

These tips will help your company see first hand the magic of Facebook. Correctly using social media marketing creates strong brand awareness and conversions.

I can’t wait to see your post on the top of my Facebook Newsfeed!
(Originally Published on February 16, 2007)

Plain Jane’s financial world is about to be disrupted. Past disruptions by companies like Waze, Netflix, and Amazon have dramatically improved her quality of life. Did people actually drive to video stores to rent a movie! Now, Financial Technology (Fintech) is about to improve Plain Jane’s financial fortunes.

Plain Jane has basically been ignored by the traditional banking industry in favor of wealthier more established clients. Fintech is specifically targeting Plain Jane, the underserved banking customer. Plain Jane and her contemporaries are searching out new banking options that are secure, reliable, affordable, and can be accessed online or from mobile apps. Fintech startups have developed a lower-cost model of banking that meets customer expectations in a more efficient method. The opportunity for disruption is coming from the mainstream introduction to artificial intelligence (AI).

Fintech believes that digital savvy Plain Jane is prepared to move away from traditional “human” money managers and interface with automated options like robo-advisors, chatbots, smartbots and automated algorithm-driven trading, all powered by advances in AI technology.

Using big data and advanced analytics, robo-advisors can advise and provide Plain Jane with online advice and discretionary wealth management solutions. The robo-advisors can apply this financial data into other investor segments like retirement, well-being, health, and research.

Chatbots and smartbots are always available to answer Plain Jane’s financial inquiries. The days of waiting “one hundred minutes for an operator” have come to an end. As time goes on, fewer questions will stump the AI-powered chatbots and smartbots.

Plain Jane’s investment portfolios will be managed by automated algorithm-driven trading. Algorithms provide better risk control helping invested funds perform better. Plain Jane can expect improved returns brought on by this disruption.

2017 is ushering in the next digital phase of technology to Fintech. This year, Plain Jane will no longer have to experience AI through science fiction movies on Netflix. AI is a part of her new financial reality, and her investment team includes robo-advisors, chatbots, smartbots, and automated algorithm-driven trading.

 Can’t wait to meet the disrupted Jane, no longer so “plain”.

(Originally published on February 27, 2017)